Frank Behling wrote a blog post about Lance Armstrong and his celebrity endorsement of Michelob Ultra Light beer. The specific ad that Frank is talking about is a commercial in which the thing that stood out to him most was the song in the commercial. He also finds it odd that Lance Armstrong is promoting an alcoholic drink at all since he is an athlete and alcohol most likely does not relate to his success as an athlete. Frank says that he thinks the creator of the commercial is trying to portray people who drink Michelob Light as “cool”. He also thinks the commercial was well put together but that they could have picked someone else other than an athlete to connected to their particular product.
Frank provides a link to the actual commercial that was very helpful to me, especially since I had never seen it before. The picture he provides is also very relevant to his post and adds to the post as a whole.
I think that Frank makes some excellent points in his analysis of Lance Armstrong’s celebrity endorsement of beer. I agree that at first it does seem odd that a very successful athlete is endorsing an alcoholic beverage. Then after watching the commercial and thinking it over a bit I also think that they commercial is convincing and makes you feel like if you drink Michelob Ultra Light beer you will be fitting in with the “cool” crowd, even though that alone would not make you “cool”. The one thing that I think Frank could have done in his post is expand on why the song in the commercial caught his attention and stood out to him. Other than that I thought the post was interesting and I agree with a lot of Frank’s ideas.
* Photo taken from blogspot.com
No comments:
Post a Comment